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Static vs. dynamic QR codes: which to use

Learn the practical difference between a static QR code that contains its final content and a dynamic website code you can update and measure.

Static codes

A static QR code contains its final content in the image. It does not use our redirect service. Website, email, text, SMS, phone, and Wi-Fi codes can all be saved as static codes.

Use static when the content will not change and you do not need scan analytics.

Dynamic codes

A dynamic website code contains a short link. That link redirects to the website destination saved in your account.

Use dynamic when you need to:

  • change the website destination without reprinting;
  • pause or reactivate the code; or
  • view scan analytics.

The printed image stays the same when you update its destination.

Only website codes can be dynamic in the current builder. Email, text, SMS, phone, and Wi-Fi codes are static.

Choose before printing

A static image cannot be converted into a dynamic image after printing because the two images encode different payloads. Choose dynamic before printing when future destination changes matter.

Create a static or dynamic website QR code.

Create a QR code