Turn a scan into an install. Point it at your App Store or Google Play listing and print it on a poster, packaging, or the corner of an ad.
The code opens your store page directly, so a scanner goes from your ad to the install button without typing a search or hunting through the store.
A QR code can't sense which phone scans it, so a single store link points everyone to one store. To route iPhone and Android users to their own stores from one code, point it at a smart-link page you host that does the device check - the code just opens that page.
The managed destination can move from one store listing to another or switch to a smart download page without changing printed materials.
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